Print ad campaign for several of Harley-Davidson's key clothing lines.
Creative Director: John Wolfarth
Senior Art Director/Designer: Cat Bergen
Copywriter: Wilsynn Wheat
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Harley-Davidson wanted a new look and feel for their spring apparel launch of several key collections: Garage, FXRG, and FXRG All-Weather. We created a visual campaign that layered textures from the clothing lines with captivating images of riders in the moment, thereby establishing a sense of feeling with the consumer while telling a deeper story of the product. The campaign appeared in several widely-viewed motorcycle enthusiast publications, including Iron and Air, American Moto, Rider, and HOG.